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Gabriel Gonzalez
Senior Copywriter

My job is…
Playing with signs and signifiers.

Must see, do, visit, NYC/Detroit/Atlanta/Miami things.
TOÑITA’s in Williamsburg.

How do you relax?

What inspires you?
Rise and fall of Western Civilization.

Any tricks that help you focus when working on a difficult project?

Most rewarding project you’ve worked on at UWG?
Deep dives on Black Culture.

Items you can’t live without
Stereo sound system.

Work that inspires you
Surrealism, Dada, Pop, The Society of the Spectacle & 21st Century Mexican Conceptual Art

Culture roundup – what are you consuming, what’s inspiring, what moves you, what makes you laugh:
• Film: Jean Luc Godard, cult films, Technicolor, Mexican 20th Century Cinema
• TV: Nicolas Winding Refn, La Rosa de Guadalupe, Yo Gabba Gabba
• Podcast: Conan O’Brien Needs a Friend
• Book: Dr. Gabor Maté’s The Myth of Normal, Alejandro Jodorowsky’s Psicomagia, Dale Carnegie’s How To Win Friends & Influence People
• Music/Album/Song: A constant rotation of classical, jazz, psychedelia, musique concrète, now & out sounds, Mexican space pop and garage,Tropicália, Latin trap & reggaetón, hip-hop, R&B, Italo disco, kosmische musik, electronic, IDM, film scores, yé-yé and Serge Gainsbourg.
• Social media account: Guillermo Santamarina Lagunes FB