For over a half-century, UWG has been a transformative, insight-driven full-service marketing agency making global cultural impact. Our thought leaders have the insight, expertise and culture to go beyond the boundaries. UWG strives to make a difference and be the difference while driving impactful business results that sets the standard for how the world views our clients.
Before the advertising industry understood the economic power of multicultural consumers, Byron Lewis, a young African American advertising executive, realized that the needs of a growing black consumer base should be reflected in an agency that best represents them.
Upon her arrival as Chair in 2012 Monique Nelson enhanced UWG’s range of expertise to connect brands with the growing and diverse cultures in today’s marketplace. She evolved Mr. Lewis’s original concept into UniCulture, a nuanced understanding of the multicultural audience mindset beyond the layers of race and ethnicity.
In 2023, UWG expanded globally with the launch of UWG Canada, focusing on strategic insights and engagement with ethnic consumer segments across Canada, including the rapidly growing “Newcomer” segment.
Later that year, UWG extended its global footprint into Africa, providing deep cultural insights, transforming strategies in Johannesburg, Nairobi, and Lagos, and strengthening connections with the African diaspora.
Meet the individuals that share their passions, celebrate their differences and value every role, every voice, and consider every perspective.