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Carlita Jones
Senior Copywriter

My job is to
be a word nerd a.k.a. Senior Copywriter meaning I get to help brands express their vision with a huge focus on messaging.

Must see, do, visit, NYC/Detroit/Atlanta/Miami things.
Must experience in Detroit visiting the Downtown riverwalk, the DIA, the People Mover,
and eating all the FOOD (Kuzzo’s chicken & waffles, Sweetwater wings, and a 24hr Coney)

How do you relax?
I relax by getting massages, writing, doing yoga, meditating, shopping, and visiting cool places over the world.

What inspires you?
I am inspired by the world honestly – art, music, interactions, and experiences. I find inspiration all over (even in my dreams).

Any tricks that help you focus when working on a difficult project?
Listening to music, taking a walk outside, or doing a workout helps me focus.

Most rewarding project you’ve worked on at UWG?
Most rewarding project I’ve worked on at UWG would probably be Essence Festival 2021 or 2022.
Creating the interactive booth and bringing it to life was so fun.

Items you can’t live without
I can’t live without my airpods, my journal/pen, and the ring my dad gave me.

Work that inspires you
I’m inspired by writers/creators like Lalah Delia, Shonda Rhimes, and Beyonce.

Culture roundup – what are you consuming, what’s inspiring, what moves you, what makes you laugh:
• Film: This is the End, The Strays, Titanic, Get Out
• TV: Abbott Elementary, Grey’s Anatomy, Jane the Virgin, American Horror Story, Wednesday
• Book: Stillness Speaks by Eckhart Tolle, How to Know God by Swami Prabhavananda
• Music/Album/Song: Anything Drake, Before Love Came to Kill Us by Jessie Reyez, Satellite by Harry Styles, Renaissance by Queen B

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