Picture Day

For our Colgate “Picture Day” campaign, we collaborated with our WPP partners to create an engaging and relevant message that resonated particularly with our Hispanic segment.

Feeling out of place in a particular situation and not seeming to belong are universal truths but become a critical cultural insight when we portray multicultural audiences.

Colgate encourages Latinos, with the power of a smile, to belong, to have the courage, and to shine.

The 2023 campaign was created in English, Spanish, and Spanglish to connect with our target. The results are still in progress.