Skip to main content
Scope Scope-Zone_Thumbnail-1

P&G Scope
“Scope Zone”

PG&E
OVERVIEW

Introducing the Scope Zone, an intimate 812 inches of space where confidence and fresh breath intersects. This emanating halo of freshness boldly crushes any insecurities of bad breath, empowering you to make an impression, without fear or doubt. When you’re in it, you know it. The Scope Zone is so magnetic that it attracts others in.

Scope-Zone_Thumbnail_3
Play

The Scope brand has a unique heritage built on winning with younger, more diverse audiences that defined themselves on their own terms. The campaign set out to reestablish the brand’s lost identity through a messaging platform that served to reignite their confidence around the theme of Fearlessly Fresh Breath.

VIEW DRAG NEXT SCROLL DOWN PLAY