Introducing the Scope Zone, an intimate 8–12 inches of space where confidence and fresh breath intersects. This emanating halo of freshness boldly crushes any insecurities of bad breath, empowering you to make an impression, without fear or doubt. When you’re in it, you know it. The Scope Zone is so magnetic that it attracts others in.

The Scope brand has a unique heritage built on winning with younger, more diverse audiences that defined themselves on their own terms. The campaign set out to re–establish the brand’s lost identity through a messaging platform that served to reignite their confidence around the theme of Fearlessly Fresh Breath.