New Year, Big Flavor

With flavor at the forefront, we developed National Pork Board’s Soulful Pork social platform. In the latest campaign, New Year, Big Flavor, we developed inspiring food inspiration to start the year off right. We created culturally rich pork dishes that fit the multitude of big moments that the early months are known for. Our New Year Recipe Starter Pack ranged from post-workout bowls to our audience stick to New Year’s Resolutions, to pre-game appetizers for hosting all those sports playoff watch parties. We brought taste to life through new meals seasoned with love for the Culture, and matched it with the style that Soulful Pork is known for. This campaign was a hit, having Soulful Pork’s audience starting 2024 with a bang.

Giving big flavor energy.