Position Lincoln as a trusted ally, by partner with three leading women’s health organizations whose missions are to bring attention to and address inequities in health for Black women: Black Women’s Health Imperative, Silence the Shame and Black Mamas Matter Alliance.

This campaign elevated the Power of Sanctuary by demonstrating that Lincoln has deep understanding of this audience’s needs. This campaign also enabled Lincoln to show their empathy, shining a light on inequities faced by African American women in healthcare.