For Fabuloso’s “Dramatically Clean” campaign, we collaborated with our amazing WPP creative partners to ideate and execute an unforgettable and super engaging Telenovela Universe that resonates with our Hispanic and Latino segments while crossing over with mainstream audiences in the U.S.

Telenovelas have been making a splash in pop culture around the world since their creation in the 20th Century with star crossed lovers fighting for true love against all odds in rags-to-riches convoluted plots. The format welcomes wholeheartedly different story nuances such as historical romances, mystery thrillers, teen dramas, supernatural horror, children’s fantasy, religious moral plays, political intrigues, class warfare social dramas and pop stardom origin stories.

For the creation of Fabuloso’s multi-episode drama series “The Fabulosos”, the focus was to bring to life a bilingual Millenial Latinovela mashup that would mix-and-match ingredients for a fabulous post-modern soap opera pop masterpiece across borders.