May 21, 2026 / by UWG
UWG has been recognized with four wins at the 2026 Telly Awards, spanning automotive, brand collaboration, creator partnerships, and food & beverage storytelling.
The honors include a Gold Award for From the Ground Up, UWG’s campaign for Ford recognized in the Series – Automotive category. As part of Ford’s first global brand campaign in 15 years, From the Ground Up reconnected the brand with Black American audiences through storytelling rooted in capability, responsibility, and cultural relevance.
UWG also earned two Silver Awards for Lincoln x Dapper Dan, a short film portrait of fashion icon Dapper Dan celebrating craftsmanship, luxury, and the enduring influence of Black culture — themes that resonated across the broader cultural conversation surrounding the 2025 Met Gala. The campaign was recognized in the Series – Automotive category and the General – Brand Collaboration (Use of Creator, Celebrity & Influencer) category.
Rounding out the recognition, UWG received a Bronze Award for When the Feast Becomes the Flex, created for the National Pork Board’s Soulful Pork platform. The campaign celebrated contemporary Black food culture, creativity, and the communal power of the table.
The Telly Awards recognition adds to a growing body of industry recognition for UWG Inc., including being named Ad Age A-List Multicultural Agency of the Year. Executive Chair Monique Nelson was also recently appointed Jury President for Glass: The Lion for Change at Cannes Lions 2026, underscoring the agency’s continued leadership across the industry.