June 13, 2024 / by UWG
As the longest-standing multicultural advertising and marketing agency in the United States, UniWorld Group Inc. (UWG) is set to make a powerful impact on the global stage at the prestigious Cannes Lions International Festival of Creativity 2024. With a lineup of high-profile events and partnerships, the agency will showcase its industry leadership and expertise in shaping cultural narratives and driving meaningful change.
Cannes Lions: Inspiring Women Driving Change
On Tuesday, June 18th, UniWorld Group’s Executive Chair, Monique Nelson, will take center stage as part of the esteemed Changemakers series in an exclusive interview with The Wall Street Journal’s Kim Last. This empowering session will spotlight trailblazing women championing underrepresented voices and igniting cultural and social transformation. Monique joins other industry luminaries like Chioma Aduba from Droga5 New York, Lisa McKnight from Mattel, Firdaous El Honsali from Unilever, and Yara and Keri Shahidi, who will be interviewed throughout the week.
For more information please visit Cannes Lions programme.
Inkwell Beach Cannes: Localizing a Global Brand
In a dynamic partnership with Cannes Can: Diversity Collective’s Inkwell Beach, UniWorld Group’s President & CEO, Gregory Edwards, will be a key panelist in the session “Solving the Paradox of Localizing a Global Brand and Reaching the Diaspora” on Thursday, June 20th. Moderated by Rachelle Franklin, UWG Global President & COO, the panel will explore the intricate balance between global brand consistency and local relevance. This discussion will delve into navigating cultural nuances, engaging diaspora communities, and fostering business growth through cohesive global brands, showcasing UWG’s commitment to diversity and inclusion.
Cannes Lions 2024 promises to be a platform for UniWorld Group to showcase its industry-leading expertise and thought leadership on a global scale, from Nelson’s inspiring insights on the Changemakers stage to Edwards’ contributions on the Inkwell Beach panel.