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Gregory Edwards

As President & CEO of UniWorld Group, Inc. (UWG), Gregory Edwards leads the agency’s advertising, marketing, media, and consulting practice. Edwards has been at UWG for more than 8 years. Since arriving, much of Greg’s attention has been devoted to partnering with UWG Chair Monique Nelson to transform the agency into a world-class multicultural marketing resource.

In 2021, Edwards oversaw the launch of the UniCultural Intelligence Network (UIN), UWG’s proprietary multicultural data engine that powers the agency’s perspectives, practices, and consumer insights.

He leads UWG’s U.S., Canadian offices servicing UWG’s esteemed clients like Ford Motor Company, The Home Depot, Procter & Gamble, Perrigo, and Johnson and Johnson to name a few. Edwards began his advertising career in account and media services; and evolved his acumen to include omnichannel marketing with expertise in digital media, product development, strategic planning, and commerce.

During his career he has developed campaigns, products and strategic selling tools for Coca-Cola, McDonald’s, Frito Lay, Peter Hahn, Kraft, Kellogg’s, and Tyson Foods. Over the past few years Edwards has made it his personal endeavor to extend UWG’s world class marketing services to BIPOC owned companies to ensure their long-term success in a constantly evolving marketplace.