My job is…

Helping brands understand and ultimately realize the value of making authentic connections with multicultural consumers.

Must see, do, visit?  

If ever possible, take a hot air balloon ride. It’s amazingly peaceful and unexpectedly serene from above.

How do you relax? 

Catching up on my favorite sports teams / games, indulging in my favorite shows or jamming to some beats.

What inspires you? 

• I’m inspired every day to be in a role that allows me the opportunity tell our stories the way they are lived and breathed.
• Gen Z and Gen Alpha because they are the most diverse cohorts in the US yet. They inspire my drive to influence brands to prioritize their presence.
• Documentaries with a Master Class type of theme.

Any tricks that help you focus when working on a difficult project? 

Expanding my aperture through social listening. It helps to either confirm or deny my opening hypothesis to solve. Whether the project is difficult or not, I’m always inspired and exposed to new understanding through social listening with multicultural consumers. The candor is unmatched when it comes to amplifying brand love, centering indifference, or shouting out injustices. We hold no punches.

Items you can’t live without.

A treadmill, a tumbler for my water with fresh squeezed lemon juice, Aquafor, a good facial moisturizer, a pair of Oofoos slides and my Apple watch.

Work that inspires you?

Approaches that humanize it all. Those are the agency houses and brands that get it right – that we’re all more alike than different. Our core values, priorities and emotional drivers are more consistent than not. And those that beautifully layer the sweet spot of cultural nuance ultimately become brand icons.