LINCOLN
First Listen
Lincoln tasked UWG to develop engaging digital content that would resonate with Lincoln’s African-American target audience. This digital content was produced for use during key cultural moments throughout the calendar year and would live on the brand’s proprietary digital content studio — Lincoln Now.
CULTURAL INSIGHT
Music is everything
For African Americans, music plays a major role in their lifestyle. It’s deeply embedded in everything they do. Playing the right music while driving is almost as essential as the gas that powers the car — music powers the soul.