UWG ANNOUNCES LAUNCH OF NIL PROGRAM – THE NILE TO DRIVE EQUITY AND EMPOWERMENT FOR BLACK COLLEGE ATHLETES WITH NIL INVESTMENTS

 Student Athlete NIL Joins as Partner to Support Career Mobility and Readiness Efforts  College Football Athlete Chase Griffin to Serve as Student Athlete Executive in Residence  NEW YORK (October 18, 2021) – […]


UWG elevates Gregory Edwards to president

Edwards Will Report to Chair and CEO Monique Nelson BROOKLYN, NY (October 14, 2020) — UWG, the longest-standing multicultural advertising and marketing agency in the United States, today announced the promotion […]


50 YEARS OF MULTICULTURAL MARKETING BREAKTHROUGHS

Today UWG, the country’s longest-standing multicultural marketing agency, celebrates 50 years of pushing culture forward through insight-driven storytelling. To recognize this important landmark, UWG begins a year-long celebration.


CHANGING THE LANDSCAPE OF THE ADVERTISING INDUSTRY

From the old guard to the new guard. UWG founder Byron Lewis and Chair & CEO Monique Nelson take us through a legacy of excellence that started in 1969 and showcase the beginning of a new vision: Uniculture.


This Genre Now Runs The Music Industry

In July, Hip-hop surpassed rock ’n’ roll as the most popular genre in the United States, according to Nielsen Music’s mid-year report. The shift in rank can be attributed to […]


The Undefeated

Each year, UWG works with a wide variety of media partners to help our clients reach their target audience in impactful ways.  We pride ourselves on selecting amazing partners that […]


Enough

As creators, we have a responsibility to develop an artistic response that might resonate with our followers.


Celebrating Black Music Month

This past winter, we produced a journey series with Amtrak and Carolyn Malachi, chronicling her train trip from Washington, D.C. to Atlanta, G.A. to participate in The Curators of Hip […]