The Senior Strategic Planner uses research and market data to identify the target audience and optimum method of communication. It is their role to distill data and knowledge that provides a springboard for the creative team to produce advertising ideas that solve defined business problems. The Senior Strategic Planner is an integral part of the agency, working closely with creative, the media team, account managers, senior management and clients to ensure that an understanding of consumer attitudes and reactions is brought to bear at every stage of the development of an advertising campaign. In addition, the Senior Strategic Planner plays a primary role in the acquisition and development of new business pitches.


  • Develop consumer insights through data analysis, sales analysis, primary research and trend monitoring – support and generate strategic insights and recommendations
  • Generate strategic insights to address consumer problems or challenges and craft them into presentations and briefs to Agency and clients
  • Examine specific marketing issues, as requested
  • Strong advocacy for the consumer point-of-view within agency and client teams
  • Project management.  Requires the ability to take a project from request to completion and meet deadlines
  • Assist strategic planning department in providing direction for various projects
  • Ability to work with cross functional teams in a proactive and cooperative manner
  • Ability to communicate and coordinate research projects with research vendors
  • Digital shopper experience a plus
  • Primary and secondary research experience
  • Strong skills/adept with analytic software – ability to learn new analytic tools


  • Bachelor’s degree
  • 5+ years’ experience in marketing, strategic planning, consulting or research
  • Communication skills (written and oral)
  • Multi-cultural experience a plus
  • Analytical and creative skills
  • Advertising Agency experience a must


UWG, the longest-standing multicultural marketing agency in the country, is uniquely poised to connect forward-thinking brands to the $2 trillion spending power of multicultural consumers. Established in 1969, UWG is based in Brooklyn and owned by WPP (minority share) and private investors. Through developed strategic alliances with political, business and cultural organizations, UWG provides clients with access to untapped audiences and their cultural drivers. The charge is not simply to create advertising campaigns but to build environments that provide insights into who the consumers are and what engages them intellectually and emotionally, resulting in affecting communication that includes strategy development, branded entertainment, digital media, public relations and events/promotion.

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