SUMMARY

The Creative Director will assist in the supervision of Associate Creative Directors, Art Directors, Copywriters and junior-level creatives. The Creative Director will report to the Group VP, Creative Director and help in presenting concepts to account management.

DUTIES AND RESPONSIBILITIES

  • Ensure high quality implementation of all work produced, consistent with client and agency expectations; provide clear and ongoing feedback to the creative team
  • Develop innovative ideas and concepts
  • Responsible for developing a creative brief articulating key elements of the creative direction
  • Supervise execution of copy, content, art and design throughout all phases of project development
  • Serve as liaison between client and creative group, communicating vision of creative group to client
  • Collaborate with departments to streamline information flow and improve project management process
  • Develop and implement process, standards and guidelines for ongoing copy development
  • Work with Senior Art Director to interpret concepts/copy into completed design
  • Maintain copy oversight of creative product from inception through completion to ensure quality, maintaining concept through approval of design
  • Responsible for creative and strategic thinking, developing writing and messaging skills relative to product descriptions and media
  • Show demonstrated ability to proofread, edit and review materials for accuracy and adherence to company standards for writing style and voice
  • Offer solutions and make recommendations for content development

QUALIFICATIONS

  • BA degree or better, prior experience working in advertising referred
  • At least 10 years’ experience as a creative
  • Very strong time management/organization skills
  • Strong leadership skills
  • Detail oriented 

 

CLIENT

UWG, the longest-standing multicultural marketing agency in the country, is uniquely poised to connect forward-thinking brands to the $2 trillion spending power of multicultural consumers. Established in 1969, UWG is based in Brooklyn and owned by WPP (minority share) and private investors. Through developed strategic alliances with political, business and cultural organizations, UWG provides clients with access to untapped audiences and their cultural drivers. The charge is not simply to create advertising campaigns but to build environments that provide insights into who the consumers are and what engages them intellectually and emotionally, resulting in affecting communication that includes strategy development, branded entertainment, digital media, public relations and events/promotion.

To apply for this job email your details to alicia.guscott@uwgny.com