UNIWORLD GROUP ANNOUNCES APPOINTMENT OF GREGORY EDWARDS AS PRESIDENT AND CEO

BROOKLYN, NY (October 19, 2022) – UniWorld Group, Inc, the longest standing full-service multicultural advertising and marketing agency in the United States, is proud to announce the appointment of Gregory Edwards to President & Chief Executive Officer. Edwards was elevated on October 1, 2022.

In his newly expanded role, Edwards will lead UWG’s advertising, marketing, and consulting practice which includes the agency’s proprietary multicultural data engine, UniCultural Intelligence Network (UIN), reporting directly to Chair Monique Nelson and the Board of Directors. The leadership evolution is the result of a succession planning process by the Board and Nelson.

“Greg has been an operationally exceptional and steadfast leader for the past 8 years.  His unique talents allowed him to usher the team through the public health, economic and social justice challenges of the past several years with great aplomb.  This makes Greg the best person to be only the third CEO in UWG’s history.  I’m proud he is now such a major part of our legacy,” said Nelson.

Nelson remains Chair of the Board, maintaining her role as the visionary and thought leader for the organization. This change comes as Nelson celebrates a decade as majority owner of UWG after purchasing the agency from advertising pioneer Byron Lewis, who founded the organization in 1969. Her day-to-day focus will be on the international expansion of the UWG brand, the agency’s DEI practice Global Reflections led by President Douglas C. Freeman, and the NILE, the sports business consulting practice that partners with major brands to maximize the equity and empowerment impact of their NIL investment. UWG continues its status as a minority-owned, woman-led strategic partner of WPP.

“I’m so grateful and honored to become a part of the legacy of UWG. And my sincere thank you to Monique Nelson and Board,” said Edwards. Prior to joining UWG in 2014, Edwards worked for Leo Burnett/Arc Worldwide in various capacities with clients such as Samsung, McDonald’s, and Allstate. With many years of client and agency experience, and a proven background that includes digital media and product development, Edwards has developed campaigns for Fortune 500 companies, including Ford Motor Company, Coca-Cola, McDonald’s, Frito Lay, Quaker and Gerber, to name a few. 

50 YEARS OF MULTICULTURAL MARKETING BREAKTHROUGHS

Today UWG, the country’s longest-standing multicultural marketing agency, celebrates 50 years of pushing culture forward through insight-driven storytelling. To recognize this important landmark, UWG begins a year-long celebration.

Before the advertising industry understood the economic power of multicultural consumers, Byron Lewis, a young African American advertising executive, realized that the needs of a growing black consumer base should be reflected in an agency that best represents them. In 1969, Mr. Lewis founded UniWorld Group, Inc., forever changing the landscape of the American advertising industry and solidifying his status as one of the founders of multicultural advertising.

Today, Chair and CEO Monique Nelson has enhanced UWG’s range of expertise to connect brands with the growing and diverse cultures in today’s marketplace. She has evolved Mr. Lewis’s original concept into UniCulture, a nuanced understanding of the multicultural audience mindset beyond the layers of race and ethnicity.

With today’s minorities becoming the new majority, the role of multicultural agencies is even more important than when UWG was founded in 1969. To that end, UWG will add to its headquarters in Brooklyn and offices in Atlanta, Detroit and Miami by expanding its footprint to include a new Los Angeles satellite office, bringing its expertise and capabilities to the entertainment community this fall.

“UWG has experienced exceptional growth and gained extraordinary cultural knowledge over the last 50 years. I am extremely proud to be part of the UWG legacy,” says Ms. Nelson. “As our society and industry continue to evolve, I am excited to be at the helm of a game-changing agency, full of cultural leaders who deeply understand how culture and social influence impact the way people live, work and interact with brands.”

The agency’s award-winning work has prevailed for five decades. Among UWG’s most longstanding clients are Ford Motor Company (29 years), Colgate-Palmolive (23 years) and The Home Depot (18 years).

UWG industry milestones include:

  • 2000: UniWorld Group becomes a strategic partner of WPP, one of the world’s largest communication groups
  • 2012: UniWorld Group names Monique Nelson as Chair and CEO
  • 2013: Byron Lewis is inducted into the Advertising Hall of Fame
    by the American Advertising Foundation
  • 2014: UniWorld Group rebrands itself as UWG

UWG will release details about upcoming events and activities throughout the year.

About UWG
UWG is the longest-standing, full-service, multicultural marketing agency in the United States. For the past 50 years, the agency has been pushing culture forward through insight-driven storytelling. Headquartered in Brooklyn, with offices in Atlanta, Detroit and Miami, it is a minority-owned, woman-led strategic partner of the WPP network. For more information about UWG, please visit uwginc.com or follow us on Instagram, Twitter, Facebook and LinkedIn.