BROOKLYN, NY (October 19, 2022) – UniWorld Group, Inc, the longest standing full-service multicultural advertising and marketing agency in the United States, is proud to announce the appointment of Gregory Edwards to President & Chief Executive Officer. Edwards was elevated on October 1, 2022.
In his newly expanded role, Edwards will lead UWG’s advertising, marketing, and consulting practice which includes the agency’s proprietary multicultural data engine, UniCultural Intelligence Network (UIN), reporting directly to Chair Monique Nelson and the Board of Directors. The leadership evolution is the result of a succession planning process by the Board and Nelson.
“Greg has been an operationally exceptional and steadfast leader for the past 8 years. His unique talents allowed him to usher the team through the public health, economic and social justice challenges of the past several years with great aplomb. This makes Greg the best person to be only the third CEO in UWG’s history. I’m proud he is now such a major part of our legacy,” said Nelson.
Nelson remains Chair of the Board, maintaining her role as the visionary and thought leader for the organization. This change comes as Nelson celebrates a decade as majority owner of UWG after purchasing the agency from advertising pioneer Byron Lewis, who founded the organization in 1969. Her day-to-day focus will be on the international expansion of the UWG brand, the agency’s DEI practice Global Reflections led by President Douglas C. Freeman, and the NILE, the sports business consulting practice that partners with major brands to maximize the equity and empowerment impact of their NIL investment. UWG continues its status as a minority-owned, woman-led strategic partner of WPP.
“I’m so grateful and honored to become a part of the legacy of UWG. And my sincere thank you to Monique Nelson and Board,” said Edwards. Prior to joining UWG in 2014, Edwards worked for Leo Burnett/Arc Worldwide in various capacities with clients such as Samsung, McDonald’s, and Allstate. With many years of client and agency experience, and a proven background that includes digital media and product development, Edwards has developed campaigns for Fortune 500 companies, including Ford Motor Company, Coca-Cola, McDonald’s, Frito Lay, Quaker and Gerber, to name a few.