Edwards Will Report to Chair and CEO Monique Nelson
BROOKLYN, NY (October 14, 2020) — UWG, the longest-standing multicultural advertising and marketing agency in the United States, today announced the promotion of Gregory Edwards to the role of President of UWG, effective immediately. He has served for the past three years as COO.
In his new role, Edwards will be responsible for setting and implementing the agency’s goals in support of the CEO and board of directors’ vision. He will continue to lead all go-to-market functions, including sales, communication and marketing strategy, reporting directly to Chair and CEO Monique Nelson.
“Greg always recognizes the bigger, more strategic ideas that are the true catalysts to business growth,” said Monique Nelson. “His passion for the unique value UWG has consistently and successfully brought to our clients for more than 50 years is a great asset as he leads our exciting next phase of engaging growth audiences.”
Prior to joining UWG in 2014, Edwards worked for Leo Burnett/Arc Worldwide in various capacities with clients such as Samsung, McDonald’s and Allstate. With many years of client and agency experience, and a proven background that includes digital media and product development, Edwards has developed campaigns for Fortune 500 companies, including Coca-Cola, McDonald’s, Frito Lay, Quaker and Gerber, to name a few.
“2020 has shown UWG that what we bring to the table is invaluable to brands and marketers in connecting with growth audiences,” said Edwards. “The opportunity to lead our UWG family of passionate strategists, creatives and culturists is an incredible honor. I am thrilled to be a part of UWG’s amazing legacy — connecting the soul of the brand to that of the consumer.”
In July, UWG completed a year-long commemoration celebrating 50 years of pushing culture forward through insight-driven storytelling. For more information about UWG, please visit uwginc.com or follow the conversation on Instagram, Twitter, Facebook and LinkedIn.